Writes all creative copy for both 2bbebe/outlet and bebe.com website utilizing excel sheets recording model specs, measurements, fabric, care instructions and SEO description detail. Brainstorms and edits as necessary. Efficient in Momentis Fashion System and Site Manager. Updates and monitors direction for product line in brand voice including working from product ids and sku numbers creating concise creative copy that adheres to keyword, character count and import requirements. Documents digital assets, updates and offers creative recommendations. Offers styling and lifestyle tips within product descriptions, oversees all web edits, FAQ pages. Works closely with customer service and web production to ensure copy accuracy.
- LALANII ROCHELLE, MFA