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Serious about your ROI.
CREATIVE
THINKER
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SENIOR WRITER
ABOUT ME
Lalanii Rochelle is a senior copywriter and creative consultant with a marketing and production background. She is an innovative professional with experience working with agencies crossing all industries within various CMS. Her niche writing has been seen in product reviews, descriptions, and opinion pieces. Her best work is that of a journalistic nature.

She holds a management degree with a minor in communications. She later claimed a masters degree in writing with a dual concentration in nonfiction and poetry. As a facilitator in fiction at USC, a trainer of various assistants and creative writers, and a successful freelance blogging career for fashion, beauty, entertainment and lifestyle mediums, her range of experience shows throughout her proven success rate. She is currently available contract to full-time.
Creative Work Experience
CREATIVE DIRECTOR | COPYWRITER | SOCIAL MEDIA GURU
Freelance (24/7, Robert Half, Creative Agency, Createch) June 2015 - Current Freelance

Currently reviewing various projects from agencies, companies, and individuals looking to enhance and grow their brand. Open to position(s) if the fit is right. Current Freelance Work includes: Createch (Pitch Writing, Google Ads, Consulting) Leg Avenue (Creative Copy, Product Descriptions) Herbalife (Creative Copy) AquaHydrate (Creative Copy, Creative Direction) Amazon Affiliate/Exclusives (Creative Direction, + B Direct Online + Freelance Work For Hire: I Increase CTR, write CTAs, emails + subject lines with high open rates, grow followers on social media) 24 Seven Recruiting (Various Small Projects, Copy, Creative Direction: Social Media, Photoshop + Excel, Blogs, Startup + Small Business and User Experience Guru) E-Byke (Creative Direction, Website Production, Full Site Copy) Related Garments (Creative Direction, Brand Ambassador Work) Unbound.NYC (Creative Direction, Brand Ambassador Work) PopShop America (Brand Ambassador Work) Beauty & The Beat Radio (Pending) Wellness Soup (Website Production - wellnesssoup.com, Creative Direction) Creative Recreation (Product Descriptions) B Direct Online (Consulting, Creative Direction, Copy, All Social Media: Facebook, Twitter, Instagram - concept to fruition + Creative, Website Production - bdoproducts.com) * Management of additional employees showcasing leadership abilities and creative direction. Please message me for updated resume.

CREATIVE DIRECTOR | MARKETING MANAGER
YellO! | Vitamin T | Creative Group | Creative Circle | 24/7 Talent | Various Creative Agencies As Needed Contract Assignments - 5 Years

Manages copy and advertising teams, trains new hires. Lead social media manager overseeing branding, discovery, design and creatives. Creates consistent and engaging relevant content with respect to buyer personas. Revises content over print and mobile optimized channels; crafting intriguing email copy to produce higher click-through rates. Utilizes: Google Analytics, various CMS (Hootsuite, Sprout Social, Percolate), across all platforms. Generates leads through interest/buzz building, blogs, newsletter subscriptions and targeted keyword/topic strategizing to drive higher traffic.

FASHION. BEAUTY. LIFESTYLE. BLOGGER.
Lalanii.com 5 Years and 7 Months Freelance - Available for Hire

Model brand ambassador and influential blogger with a unique inflection on varying topics. Innovative thinker with exponential experience writing creatively for the fashion, entertainment, beauty and lifestyle industries. Hyper-driven copywriter with the ability to multi-task. Concept development: banner and ad copy for Facebook/Twitter/Google Ads and more. Forward thinking consultant forecasts trends across all industries. Personable team player works in conjunction or solitarily. E-commerce experience peeks with creative direction: Lookbook and style tips/how-to/DIY copy, persuasive web content and articles with an eye for selecting catalog styles, fashion photography and placement.

CREATIVE CONSULTANT | CEO
CreativeWritingAgency.com 7 Years and 3 Months - Available for Hire

Considered a freelance-a-holic. As needed: creatively manages team of 12-15 interns and freelance writers, designers and developers using intrinsically motivated strategies. Provides critique to employees while delivering on-time work to clients. Edits various voice and tone appropriate online and print work. Writes fashion and product descriptions for businesses, manages personal and business social networking platforms, blogs and creative writing as necessary. Organizes brainstorm presentations for ghostwriting sessions and leads and convinces start-ups and mid-sized companies using creative pitches and advertising. Excels in sales and marketing strategies creating custom content and unique proposals in digital mediums using current trending topics and research. Generates leads and sales with proven results at a 91% close rate. Delivers professional personal consultations to a target market weekly.

SENIOR COPYWRITER | SOCIAL MEDIA EXECUTIVE
BEBE Design Studio 2 Years

Writes all creative copy for both 2bbebe/outlet and bebe.com website utilizing excel sheets recording model specs, measurements, fabric, care instructions and SEO description detail. Efficient in Momentis Fashion System and Site Manager. Updates and monitors direction for product line in brand voice including working from product ids and sku numbers creating concise creative copy that adheres to keyword, character count and import requirements. Documents digital assets, updates and offers creative recommendations. Offers styling and lifestyle tips within product descriptions, oversees all web edits, FAQ pages. Works closely with customer service and web production to ensure copy accuracy and alignment with social team. Oversees planning, edits all catalogs.

Production Work Experience
EDUCATION INFORMS EXPERIENCE
ACCOLADES
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Some fun facts
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Clients Worked
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Coffee Cups
CONTENT MANAGEMENT SYSTEMS | SOCIAL MEDIA | COMMUNICATIONS
TECHNOLOGIES
Systems:
Mac/PC platforms, Microsoft, Excel, Microsoft XP, MS Office 2000, MS Word, MS Access, Microsoft Project, Outlook, Adobe Acrobat, Adobe Illustrator, Adobe Bridge, PowerPoint, Photoshop, Dreamweaver friendly and InDesign fluency.

Software Applications: Omniture, Google Analytics, Adsense, Docs, DPL/Lightbox, Alfresco/Author, Glide, Active Collab, Direct Mail Compliant, Visio (wireframes), Balsamiq Mockups, Jing, Fireshot, QuickTime, iWorks/keynote, and multitudinous work and share systems.

Social Media Platforms:
Twitter, Facebook, Pinterest, Instagram, Google +, LinkedIn, Tumblr, YouTube, Flickr/Picasa, Vimeo, TweetDeck, Reddit, We Heart It, Goodreads, Yelp and many more. CMS: Basecamp, Hubspot, Hootsuite, Sprout Social, BufferApp, Percolate, WordPress, Medium and many more.
My Services
I take pride in my creative approach crafting stunning, functional and engaging work that delights and delivers results.
LIFESTYLE BLOGGER
CREATIVE COPYWRITING
SOCIAL MEDIA MANAGEMENT
UI/UX & CONSULTATION
WHAT I DO
My Awesome Skills
consultation - 90%
web design - 70%
online marketing - 80%
production - 90%
copywriting - 100%
blogging & brand ambassador - 100%
Testimonials
My Happy Clients
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"Lalanii has been a true pleasure. Her thorough work shines as much as her personality."

Erin Aubry Kaplan, Author Columnist, Los Angeles Times
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"Precise writing. She works harder than most. Her presence on the page is heard and felt."

Marc Graser, Editor, Variety Magazine Marriott Hotel
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"Talented burst of energy. Working with Lalanii and her team was a great experience!"

Michelle Wang, Producer, The Arsenal Film & Creative
My Portfolio
Everything I have ever done has been to the best of my ability. No halfsies.
Lalanii Rochelle © Copyright 2007- 2015