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Creativity
CREATIVE
THINKER
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SENIOR WRITER
ABOUT ME
Lalanii Rochelle is a senior copywriter and creative consultant with a marketing and production background. She is an innovative professional with experience working with agencies crossing all industries within various CMS. Her niche writing has been seen in product reviews, descriptions, and opinion pieces. Her best work is that of a journalistic nature.

She holds a management degree with a minor in communications. She later claimed a masters degree in writing with a dual concentration in nonfiction and poetry. As a facilitator in fiction at USC, a trainer of various assistants and creative writers, and a successful freelance blogging career for fashion, beauty, entertainment and lifestyle mediums, her range of experience shows throughout her proven success rate. She is currently available contract to full-time.
Creative Work Experience
SENIOR COPYWRITER
bebe Design Studio Current Job 2 Years - Ongoing

Writes all creative copy for both 2bbebe/outlet and bebe.com website utilizing excel sheets recording model specs, measurements, fabric, care instructions and SEO description detail. Brainstorms and edits as necessary. Efficient in Momentis Fashion System and Site Manager. Updates and monitors direction for product line in brand voice including working from product ids and sku numbers creating concise creative copy that adheres to keyword, character count and import requirements. Documents digital assets, updates and offers creative recommendations. Offers styling and lifestyle tips within product descriptions, oversees all web edits, FAQ pages. Works closely with customer service and web production to ensure copy accuracy.

CREATIVE CONSULTANT | CEO
Creative Writing Agency 7 Years and 3 Months

Creatively manages team of 12-15 interns and freelance writers, designers and developers using intrinsically motivated strategies. Provides critique to employees while delivering on-time work to clients. Edits various voice and tone appropriate online and print work. Writes fashion and product descriptions for businesses, manages personal and business social networking platforms, blogs and creative writing as necessary. Organizes brainstorm presentations for ghostwriting sessions and leads and convinces startups and mid-sized companies using creative pitches and advertising. Excels in sales and marketing strategies creating custom content and unique proposals in digital mediums using current trending topics and research. Generates leads and sales with proven results at a 91% close rate. Delivers professional personal consultations to a creative target market daily.

FASHION. BEAUTY. LIFESTYLE. BLOGGER.
Lalanii.com 5 Years and 7 Months Freelance - Available for Hire

Model brand ambassador and influential blogger with a unique inflection on varying topics. Innovative thinker with exponential experience writing creatively for the fashion, entertainment, beauty and lifestyle industries. Hyper-driven copywriter with the ability to multi-task. Concept development: banner and ad copy for Facebook/Twitter/Google Ads and more. Forward thinking consultant forecasts trends across all industries. Personable team player works in conjunction or solitarily. E-commerce experience peeks with creative direction: Lookbook and style tips/how-to/DIY copy, persuasive web content and articles with an eye for selecting catalog styles, fashion photography and placement.

CREATIVE DIRECTOR | MARKETING MANAGER
YellO! | Vitamin T | Creative Group | Creative Circle | 24/7 Talent | Various Creative Agencies As Needed Contract Assignments - 5 Years

Manages copy and advertising teams, trains new hires. Lead social media manager overseeing branding, discovery, design and creatives. Creates consistent and engaging relevant content with respect to buyer personas. Revises content over print and mobile optimized channels; crafting intriguing email copy to produce higher click-through rates. Utilizes: Google Analytics, various CMS (Hootsuite, Sprout Social, Percolate), across all platforms. Generates leads through interest/buzz building, blogs, newsletter subscriptions and targeted keyword/topic strategizing to drive higher traffic.

Production Work Experience
SENIOR PRODUCER
Sony Pictures Interactive 1 Year and 5 Months Contract

Schedules design and development teams within client services included but not limited to: splash pages, flash games, catching bugs, fixing paths links, email builds, tracking and training and various projects pertaining to the creation and promotion of movies, television and home entertainment. Troubleshoots XML files for Sony Pictures mobile app and acts as a liaison in the Imageworks department working in conjunction with senior producers as well as directly with executive web producers. Oversees as support in various content management systems. Creative copy and direction input.

TECHNICAL WRITER | SENIOR EDITOR
NBCUniversal 9 Months

Troubleshoots within intranet systems and works within DPL/Lightbox. Writes metadata and corrections, photo updates, top cron navigation and monitors proper deployment of live internet data and images as part of the publicity department. Oversees as a support analyst for NBC’s Media Village User Admin request system. Articulates technical verbiage as a recorder to NBC’s internal Wiki. Trains and aids NBC Pages assistants to process photo NUPs and create show pages in Glide in conjunction with releases from U.S. Press, adding key art and links.

SENIOR PROJECT MANAGER
Xivic | Usablenet | Yellow Pages 4 Years - Various Contract & Freelance Positions

Manages an offshore development and technology team through Active Collab. Vigorous quality analysis: efficient design, seamless flow. Oversees scheduling of resources, estimates, change orders, UX, beta dates, GoTo meetings, Skype, and present client-facing solutions. Delivers: PRDs, SOW, Wireframes, according to UI guidelines through planning phases, execution, QA, UAT, pre-mobile, and launch. Leads internal and external kick-off calls, weekly status meetings, writes agendas and notes, tracks internal defects found in regression testing, creates timeline highlighting, adheres to w3c regulations. Explains processes in colloquial terms creating complete understanding between client and partner for successful pure-play experiences that involve a live proxy of client website.

EDUCATION INFORMS EXPERIENCE
ACCOLADES
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Some fun facts
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Clients Worked
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Projects Completed
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Coffee Cups
CONTENT MANAGEMENT SYSTEMS | SOCIAL MEDIA | COMMUNICATIONS
TECHNOLOGIES
Systems:
Mac/PC platforms, Microsoft, Excel, Microsoft XP, MS Office 2000, MS Word, MS Access, Microsoft Project, Outlook, Adobe Acrobat, Adobe Illustrator, Adobe Bridge, PowerPoint, Photoshop, Dreamweaver friendly and InDesign fluency.

Software Applications: Omniture, Google Analytics, Adsense, Docs, DPL/Lightbox, Alfresco/Author, Glide, Active Collab, Direct Mail Compliant, Visio (wireframes), Balsamiq Mockups, Jing, Fireshot, QuickTime, iWorks/keynote, and multitudinous work and share systems.

Social Media Platforms:
Twitter, Facebook, Pinterest, Instagram, Google +, LinkedIn, Tumblr, YouTube, Flickr/Picasa, Vimeo, TweetDeck, Reddit, We Heart It, Goodreads, Yelp and many more. CMS: Basecamp, Hubspot, Hootsuite, Sprout Social, BufferApp, Percolate, WordPress, Medium and many more.
My Services
I take pride in my creative approach crafting stunning, functional and engaging work that delights and delivers results.
LIFESTYLE BLOGGER
CREATIVE COPYWRITING
SOCIAL MEDIA MANAGEMENT
UI/UX & CONSULTATION
WHAT I DO
My Awesome Skills
consultation - 90%
web design - 70%
online marketing - 80%
production - 90%
copywriting - 100%
blogging & brand ambassador - 100%
Testimonials
My Happy Clients
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"Lalanii has been a true pleasure. Her thorough work shines as much as her personality."

Erin Aubry Kaplan, Author Columnist, Los Angeles Times
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"Precise writing. She works harder than most. Her presence on the page is heard and felt."

Marc Graser, Editor, Variety Magazine Marriott Hotel
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"Talented burst of energy. Working with Lalanii and her team was a great experience!"

Michelle Wang, Producer, The Arsenal Film & Creative
My Portfolio
Everything I have ever done has been to the best of my ability. No halfsies.
Lalanii Rochelle © Copyright 2007- 2015