I’m a passionate Executive and Copywriter with a background in technology. My projects extend across digital, packaging, and print mediums and across fashion, lifestyle, and entertainment industries.
In my years as a professional copywriter and creative director, I’ve created highly effective digital ads (included but not limited to Facebook, Google, and Twitter), as well as copy for case studies within the lifestyle, entertainment, and fashion niche. I’ve written content, created logos and conceptualized brand identity for UI/UX, social media and calendars (Instagram and Pinterest), print, web, advertising, and event and promotions.
Previously, I’ve worked as the senior editor at Bebe Design Studio. I’ve also worked for entertainment companies NBC Universal and Sony Pictures Interactive as a tech savvy web producer and entertainment copywriter. I shine with collaborative projects as well as working off-site.
For the last five years, I’ve done a mixture of freelancing through agency placements and working with private clients as a social media executive. With my clients, I’ve managed teams to meet and exceed the needs of small and mid-sized companies. I’ve written and pitched clear presentations, grown following with content, and created brand awareness.
In addition to directing teams of creatives, I’ve had experience as a web producer, which makes me a bit more well-rounded than the average, I like to call it a “Jill of All Trades, master of some.” Through those experiences, I’ve developed an immaculate design eye, HTML knowledge, as well as overall UI/UX understanding. I have the skill set to work on a range of projects that involve lots of moving pieces and personalities.
I write with a persuasive voice that’s casual and concise. I also have experience ghostwriting in various tones and matching unfamiliar idiosyncrasies as well. I hold a Masters Degree in Writing and an Undergraduate Degree in Management minoring in Marketing and Advertising.
successful projects
days of experience
happy clients
Lalanii is a burst of energy. Incredibly talented, easy to work with, she is not afraid to share what’s worked and what hasn’t. I will hire her for various projects in the future. Highly recommended!
Great work Lalanii! Hope we work together again soon.
Please contact me for special projects. Perhaps you need help with something you don’t see listed in my portfolio? Message me now!
Copywriting for e-commerce or private clients includes: product descriptions, captions, campaigns, pitches, calendars, articles, taglines, email campaigns, personal and professional content marketing– short and long form. Concepts and creative strategies for startups; writing copy that converts.
Consulting experience for 12 years. Leader in branding, ROI, determining KPIs, SEM, and key concepts. Streamlines look for clients and brands alike. Forecasts trends and creates Google Ads/Facebook Ads/Twitter Ads with measurable success rates.
Content is Queen. Creative blogger with voice and tone matching skills, SEO/keywords, categories, alt tags, metadata, and various linking, affiliate work, including curation and original content.
Expert experience working with design and development teams, troubleshooting for mobile and web devices, and creating a seamless UI/UX experience. A senior project manager who oversees timelines, assets, and talent with ease.
Be social or be obsolete. Let me help you develop your social media presence on Facebook, Twitter, Instagram, or Pinterest. Additional platform experience by request.
I have the ability to take a drawing or an idea and make it come true. Specialties in website design, ad creation, banners, key art, mockups, typography, and CPG. Adobe Photoshop/Illustrator, InDesign.