I’m a passionate Executive and Copywriter with a background in technology. My projects extend across digital, packaging, and print mediums and across fashion, lifestyle, and entertainment industries.
In my years as a professional copywriter and creative director, I’ve created highly effective digital ads (included but not limited to Facebook, Google, and Twitter), as well as copy for case studies within the lifestyle, entertainment, and fashion niche. I’ve written content, created logos and conceptualized brand identity for UI/UX, social media and calendars (Instagram and Pinterest), print, web, advertising, and event and promotions.
Previously, I’ve worked as the senior editor at Bebe Design Studio. I’ve also worked for entertainment companies NBC Universal and Sony Pictures Interactive as a tech savvy web producer and entertainment copywriter. I shine with collaborative projects as well as working off-site.
For the last five years, I’ve done a mixture of freelancing through agency placements and working with private clients as a social media executive. With my clients, I’ve managed teams to meet and exceed the needs of small and mid-sized companies. I’ve written and pitched clear presentations, grown following with content, and created brand awareness.
In addition to directing teams of creatives, I’ve had experience as a web producer, which makes me a bit more well-rounded than the average, I like to call it a “Jill of All Trades, master of some.” Through those experiences, I’ve developed an immaculate design eye, HTML knowledge, as well as overall UI/UX understanding. I have the skill set to work on a range of projects that involve lots of moving pieces and personalities.
I write with a persuasive voice that’s casual and concise. I also have experience ghostwriting in various tones and matching unfamiliar idiosyncrasies as well. I hold a Masters Degree in Writing and an Undergraduate Degree in Management minoring in Marketing and Advertising.